How to Increase Sales in Retail: 21 Expert-Backed Tips to Try

For more info, check out my post on the power of customer testimonials. Similarly, the inclusion of trust signals can be an excellent way to increase online sales and/or average order value, as it creates a more favorable perception of your brand in the mind of the prospect and can potentially overcome hesitations preemptively.

If you have an impressive list of satisfied clients, make sure your prospects know about it. It’s important to be honest and transparent about who you are and what you do, but there’s no rule against creating a sense of urgency to persuade prospects to buy from you right now.

Although the ways you can accomplish this are as diverse as the products you can buy online, some strategies may be more effective than others. For example, if you don’t (or can’t) make a limited-edition product to entice prospects, maybe you can offer a financial incentive to customers who commit to a purchase right away, such as free shipping or a discount.

To many businesses, this concept is simply unthinkable. Surely offering more products is a great way to increase sales! Well, not necessarily. In fact, in many instances, a greater variety of choice can lead to indecision on the part of the prospect, which in turn results in lost sales. If you have a wide range of products, consider structuring your site or product pages in a way that offers visitors as few choices as possible.

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This is a truly jaw-dropping statistic, and one that reveals how crucial it is to nail your checkout process. Similar to the point above about user experience, reducing friction in your checkout process can have an incredible impact on your conversion rates. Just as you should make it as easy as possible for visitors to use and navigate your site, you should make it even easier for them to actually buy what you’re selling.

Skip unnecessary fields in forms. Don’t time them out and make them start over from the beginning. Here are some more tips on battling shopping cart abandonment. Okay, so your business takes credit cards. What about Google Wallet payments? Or Apple, Pay? What about Stripe? We, Pay? Consumers have more choice than ever before in terms of how they actually pay for goods and services, and not everyone prefers to use American Express.

Sure, it can be a hassle to optimize your site (and checkout process, as we discussed above) to include all these options, but doing so is a great way to increase online sales, particularly if your site has strong mobile traffic. There’s compelling evidence that well-presented food actually tastes better than sloppily plated dishes.

We’ve mentioned this strategy before, and it usually raises more than a few eyebrows to say the least. However, we’re not advocating for eliminating landing pages unnecessarily, but rather optimizing your online ads to align with how many consumers actually browse the Web and shop online. Call-Only campaigns in Facebook and Ad, Words are an excellent example of a situation in which removing the traditional landing page entirely makes a lot of sense.

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Or don’t…Gmail Ads are going away. 🙁 After years in and out of beta, Gmail Ads are FINALLY available to everyone. This is an exciting way to reach prospects and increase sales. If you’re already reaching customers when they search and when they browse on social, why not go the extra mile and hit them while they’re in their inboxes, too? One of the most effective ways to use Gmail Ads is by targeting competitor keywords.

By targeting those same terms you can show up in their inboxes and hopefully change their minds. Ever clicked a PPC ad that grabbed your attention, only to be taken to an irrelevant landing page (bad) or the site’s homepage (worse)? Did you end up buying whatever you were looking for from that site? Probably not.

25 Ways to Increase Online Sales

If a user clicks an ad for a specific product or service, the page they’re taken to should be about that specific product or service – not a related category, not a special offer for another product, but that specific product. Make sure your messaging is relevant across your PPC and paid social campaigns and the pages associated with them, so that ad clicks actually turn into sales.

Many companies mistakenly believe their customers know more about what they’re selling than they actually do, which results in unanswered questions or objections that are failed to be addressed – both of which can harm sales. Consider every question you can possibly think of about your product, and answer it in your copy on your product pages.

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People love free stuff, and the more you give away for free, the more favorably prospective customers are likely to perceive you and your brand, which can result in more online sales. Awesome! Look at your current offerings. Can you give anything away for free? If you’re in the software business as we are, it’s easy to offer free, no-obligation trials of your software.

Even if you’re not, you can just as easily give away samplers, trial memberships, two-for-one offers, and other reward-based incentives. Giving stuff away for free isn’t just a great way to improve people’s perception of your business, it’s also a great way to introduce them to your must-have products and tempt them to buy more.

Even if they decide against the purchase at that time, but do sign up for your opt-in offer, you’ve still added them to your database and they may choose to return later to complete the sale. When launching an opt-in offer, be sure to test every element for maximum optimization.